Logoworks

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The Quick Take

Logoworks is the one of the largest online logo design services on the web, claiming over 45,000 satisfied customers spanning 70 countries worldwide. Logoworks delivers 100% unique logos downloadable in all major file formats—and they’ll send them to you on a CD as well.

Logoworks is the “800 pound gorilla” amongst online logo design services, having served the greatest number of customers, including household-name Fortune 500 companies. It is owned by the very reputable computing and services giant Hewlett-Packard. It’s the only company in our comparison besides Logo Design Guru that does not require payment in full up front. However, it is also the most expensive service.

Key Features

• Three logo design packages ranging from $299 to $599, with only a $99 deposit required to get started on each package
• Entire process takes less than one week
• Very easy-to-navigate process
• Online voting tool allows getting feedback about your logo-in-process from your friends, co-workers, and stakeholders
• Multiple designers work on your logo concepts
• Account rep assigned to your account
• High-quality downloadable files, including a CD mailed to your address

Logoworks – Logo Design Packages

Details

The idea for Logoworks was born when founder Morgan Lynch experienced great frustration in working with a design agency to create a logo. After countless revisions and delays, with additional fees mounting, Lynch set out to find a better way—and in 2001 Logoworks was founded. In 2007, Logoworks was acquired by Hewlett-Packard.

Lynch’s unfortunate experience inspired Logoworks’s unique process. You choose the design package you want, then complete a “creative brief” which helps you convey your business and vision. Then multiple designers create various concepts for your logo within three days. You choose your favorite concept, and revisions are finished within two days. One day after your approval, your final logo is available for download, plus you’ll receive a CD containing all the files in the mail.

Logoworks also offers some unique services and tools to help you along the way. Customer service reps will help you choose the package that’s best for your unique needs. Once you have chosen a package, an account rep is assigned to you to guide you through the process, though given that Logoworks touts an all-online process, it’s not clear how and when the account rep gets involved. There are plenty of useful resources at their website that help you understand what makes a good logo and how to make your logo work for you. If you’re having trouble choosing which concept is best for you, you can use their online voting tool to solicit the opinions of your friends, co-workers, and stakeholders.

Given that Logoworks is the largest service, and uses many freelance designers in addition to its in-house team, there is apt to be a wider variation of design quality, good and bad.  On the flip side, Logoworks does assign multiple designers to produce concepts for each customer, and offers a satisfaction guarantee.

Other Services

Logoworks offers additional logo design packages that also include business cards, letterhead, and envelopes, as well as a full suite of marketing and website design services.

• Business Cards
• Stationery
• Website Design
• Brochures
• Promo Products